Alternative Idea's to the War Concept - Sports

I want to explore alternatives to the war idea, though I think it will be a good route to take because of the historical elements, I think it is important to look at alternatives for maybe a more playful outcome. One thing I thought about was sports. In sport many of the masculine traits I looked at are expressed like competitiveness and physical ability, hence the appeal and the pressure to be a good sportsperson occurs more in men. Therefore I have noticed that a lot of advertising and products that are targeted at men involve sports.

They also heavily use the images of the sportsmen as icons to sell the products and give them a more masculine appeal.

Sources:

http://www.bridge.ids.ac.uk/docs/sport_englisch.pdf

http://www.telegraph.co.uk/sport/othersports/2292796/A-hundred-years-of-sport-and-advertising.html